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TOUS, founded in 1920, has created a concept of innovative jewelry setting it apart from traditional fine jewelery. Even in this type of company they surprise customers with original jewelry worked in fine materials: jewelry designed for \\\"day-to-night\\\" and paying lip service by the latest trends. In recent years, TOUS has become a brand \\\"lifestyle\\\" with its collections of jewelry, handbags, fragrances, watches, eyewear and accessories.