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Madrid is in several categories among the twenty capitals in which the development of the luxury industry will be concentrated, along with Paris, New York and Milan, according to a study by the consulting firm McKinsey. With streets such as Serrano or Ortega y Gasset, where national and international luxury operators are concentrated, Madrid achieves the 14th position in the Fashion category, ahead of cities such as Nagoya, Miami, Sydney, Mexico City or Washington. In addition, Madrid also appears in the Beauty section, made up mostly of Asian cities. In this section, the capital is placed in 16th place, ahead of Paris, Los Angeles, Milan or Dubai.